Stall Applications


Applications for the 2020 season will open in August 2019.


South Melbourne Market commenced operation in 1867 and has been serving Melburnians for 150 years. We are a treasured inner city landmark and a favourite amongst locals and visitors. Over 5 million people shop at the Market annually. The Market’s audience is very diverse, but skewed to the local area, many with high household incomes.

The Night Market draws on this audience but also seeks to attract a broader audience. By providing a unique fusion of food, music, entertainment, creativity and culture the South Melbourne Night Market caters to a new generation of Market-goers from the local and inner city urban areas.

The Night Market attracts around 4,000 people per night.

Market research shows that the South Melbourne Night Market visitors:

  • Have an average age of 35 years
  • Both male and female (even split)
  • Food, particularly street food and food trucks drives visitation
  • See it as a great way to socialise with friends
  • Traveled from a variety of suburbs with local Port Phillip residents making up approximately a third of visitors each week
  • Overall satisfaction is very high: 95% rated our 2019 season as very good or excellent


The South Melbourne Night Market is a popular place to come, meet friends, share some great food & wine and browse the stalls. The location is superb and well-supported by existing food and drink outlets in Cecil Street, and food stalls and food trucks on Coventry Street and Cecil Street. Musicians showcase different musical styles each week.

Stall Criteria

Market Stalls: We favour stalls with locally designed or made, artisan, unique and/ or hard-to-find products. We seek to have an eclectic mix of stalls that are relevant to our target market. Items can include: clothing; accessories and jewellery; vintage or collectible items; artisan wares; art work including paintings, prints and photographs; culturally-relevant items; food and beverage. The stalls that will NOT be accepted include: massage, personal services, potted plants, incense, furniture and more.

Food: We favour well marketed food outlets with a strong social network. All food trucks will be required to provide their own power. Food marquees may apply and must supply their own marquee tagged and tested power cords, and clearly indicate what power is required.


  • Stallholders will need to bring their own trestle table, hangers, lighting, mirror etc. No fixtures will be provided.
  • You must bring your own lighting. Power is available so please make sure your stall is lit effectively each night. South Melbourne Night Market management will not be responsible for lighting of your stall.
  • All stallholders will have access to 15Amp power. If you require more power, you will need to use your own power supply.
  • Food Trucks will be required to use their own power / generator.
  • Stall holders need to bring their own extension leads and power boards. All electrical equipment must be tested and tagged by a suitably qualified person before being brought to the Night Market.
  • Marquees for general merchandise stalls will not be required as stalls are located under a wide veranda or within the Market.
  • Stallholders must bring stall signage to assist in the promotion of their brand.
  • Stallholders should use #southmelbournenightmarket on social media.
  • Cecil Street food outlets & bars will be open.

Stall Costs

Please note these are 2019 costs and are indicative only. 

General Merchandise:

  • Large 4m frontage x 1m deep – $84 per night inc GST
  • Large 4m frontage x 1m deep – 8 weeks (full season) – $600 inc GST
  • Small 2m frontage x 1m deep – $55 per night inc GST
  • Small 2m frontage x 1m deep – 8 weeks (full season) – $396 inc GST

Please note:

  • General Merchandise stalls and Food Carts may be located on Coventry Street, Cecil Street or in the Centre Aisle. Stalls will be randomly selected each week.

Eat & Drink:

  • Food trucks & large food stalls (4m+ frontage) – $605 per night inc GST
  • Food trucks & large food stalls (4m+ frontage) – 8 weeks (full season) – $4,356 inc GST
  • Food Marquees (3m x 3m max) – $484 per night inc GST
  • Food Marquees (3m x 3m max) – 8 weeks (full season) – $3,485 inc GST
  • Food Carts (approx. 1m x 2m size) – $242 per night inc GST
  • Food Carts (approx. 1m x 2m size) – 8 weeks (full season) – $1,742 inc GST


  • Food trucks will be required to provide their Public Liability Insurance Certificate of Currency with their application.
  • Food trucks and stalls are required to register on Streatrader.

Please make sure you have read our Terms & Conditions before you apply.


After your application has been submitted, it will be reviewed and payment will only be processed once the application is approved. If your application is unsuccessful, payment will not be processed.

By submitting your application you are committing to the dates you have selected in your application and consenting to your credit card being charged if your application is approved.

Terms & Conditions

Please make sure you have read our Terms & Conditions before you apply.